Andrew Simeon

CREATIVE DIRECTOR 

Andrew began his Performing Arts training at Gorseinon College in his home country of South Wales, before continuing his training at Bird College of Dance and Musical Theatre in London. Andrew is the founder and creative director for ‘The West End In Concert’, producing, directing & choreographing for their productions and events throughout the year.

Theatre credits include:  
Resident Director for the UK Tour of Legally Blonde; Aaron Schultz/cover Emmett Forrest in Legally Blonde (Aberystwyth); Swing in the final cast of We Will Rock You (Dominion Theatre, London); The Boys in the Band play (directed by Christopher Biggins);  Jest End (Leicester Square Theatre, London); Swing in We Will Rock You (Original UK tour);  the leading role of Billy in The Snow Dragon (Waterman’s Theatre, London);  Marine Richard West in South Pacific (UK tour);  Rusty, Electra, Caboose, Flat Top, Purse and Krupp in Starlight Express (Bochum, Germany);  Ensemble/cover Catsmeat Snow White  (Victoria Palace, London);  All That Jazz (UK tour);  Young Man in Revelation (Greenwich Theatre);  Eugene in Grease (CMC);  and Musical Theatre Reviews aboard the MV Aurora. 

His television appearances include:
Street Vandalism commercial (BBC); The Late Late Show (RTE One); The All Ireland’s Talent Show, (RTE one); Music Video, Fallin’ For You by Ashley Robles; Children In Need (BBC); Blue Peter (CBBC); VW Motor show in Geneva and Liquorice Allsorts (S4C)

As a choreographer, creative director and assistant:
Resident director & Instal director for MSC cruises world wide (TED & RWS);
Abba ‘You Can Dance’ Wii console game, commercial and casting (Halliford Studios, London); Legally Blonde (international tour); creation of a new musical Stars Falling; workshop of Paul Nicholas’ new musical Blockbuster (London); Jean Paul Gaultier range launch, (London); La Perla fashion show (London); Sleeping Beauty (UK Productions, Rhyl and Mansfield); Aladdin (UK Productions, Mansfield); Kate Nash’s ‘3am’ Music video; Stageworks corporate events (various locations across the country); Big Band annual concert (Cambridge); Thoroughly Modern Millie (Leith Theatre, Edinburgh); Rock Raiser Cabaret (London); National Wedding Awards (Wales); Soho Cinders (Edinburgh).
Andrew is the creative director for The West End In Concert, creating and directing such shows as The West End At The Movies & The West End At Christmas.

Andrew Choreographs and Directs at many schools and colleges across the country, inspiring the next generation of performing artists and travels internationally as a Judge for ‘Dance Star’ World Dance Competition.

Instagram: @AndrewSimeon.ASL